After years of freelancing through Ronin Yeti Studio without a legitimate, legal business, I thought it was about time to create a sole proprietorship for a business that helps other local companies (geared towards family-owned) create or upgrade their brand identity and marketing collateral. Mr_Darling focuses on the little man, and hopes to propel these companies and brands into the modern day with distinct and visceral designs.
This is the fifth, and final, round of concepts for the first logotype of the Mr_Darling business. Making slight corrections to the sunglasses, hair, and font, I was able to finally piece together the perfect versions of the logo and icon I was looking for. For those that don't personally know me, I am indeed white skinned with long, blonde hair, and I do like to wear blue sunglasses...so, I tried to make the "Mr_D" represent myself! I don't know if I completely achieved that goal, but there ya go.