After years of freelancing through Ronin Yeti Studio without a legitimate, legal business, I thought it was about time to create a sole proprietorship for a business that helps other local companies (geared towards family-owned) create or upgrade their brand identity and marketing collateral. Mr_Darling focuses on the little man, and hopes to propel these companies and brands into the modern day with distinct and visceral designs.
This is the second round of concepts for the first logotype of the Mr_Darling business. By editing the chosen font from the last batch of concepts, I was able to create a plethora of different designs. Only a couple of them will make it to the final round of concepts, and I can't wait to make the final variations!