Mr_Darling Logotype Concepts #1

After years of freelancing through Ronin Yeti Studio without a legitimate, legal business, I thought it was about time to create a sole proprietorship for a business that helps other local companies (geared towards family-owned) create or upgrade their brand identity and marketing collateral. Mr_Darling focuses on the little man, and hopes to propel these companies and brands into the modern day with distinct and visceral designs.

This is the first round of concepts for the first logotype of the Mr_Darling business. By slightly editing two different fonts, myself and the wife (my business partner) decided that the Bauhaus type of font seemed to be a bit more playful and appropriate for what we are setting out to do, compared to the other fonts.